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25 for 25 Campaign: Transforming Literacy, One Gift at a Time!


The image promotes the "25 for 25 Campaign" by the Competitive Readers Coalition. Kids hold books, with donation levels and partner logos shown.


We are excited to launch the 25 for 25 Campaign in collaboration with Lake Michigan Credit Union (LMCU). Our shared goal is to raise $2.5 million over 2.5 years to enhance literacy education and empower young learners in our community. This initiative is not merely a fundraiser but a collaborative effort to create brighter futures, one child, one book, and one haircut at a time.


LMCU is a proud sponsor of CRC!
LMCU is a proud sponsor of CRC!


Join the Movement and Make an Impact

We invite 250 organizations, businesses, and community leaders to join us in transforming young lives. By becoming a "25 in 25" partner, each participant commits to $2,500 to support our literacy initiatives. Every contribution allows us to provide essential resources to children, including free books, personalized home libraries, and engaging programs that make reading enjoyable and accessible.


Your support enables:  

  • 24 Free Books per child (fostering lifelong reading habits)

  • 24 Free Haircuts (turning barbershops into learning hubs)

  • 3 Home Libraries (providing students with personal spaces filled with inspiring books)


Whether you are part of a local business, a nonprofit organization, or a group of friends eager to make a difference, your contributions are vital to ensuring that every child can explore the world through reading.


LMCU Logo and proud sponsor of CRC


Lead Sponsor Spotlight: Lake Michigan Credit Union

We proudly announce Lake Michigan Credit Union (LMCU) as our first major supporter in the 25 for 25 Campaign. With a $2,500 sponsorship, LMCU demonstrates the power of collective community action.


We also extend our gratitude to some remarkable individuals who embody leadership and partnership:

Their support has already provided children in our programs with books, haircuts, and the tools they need to excel—not just today but beyond.



CRC Founder Antonio Brown with Scott Callison & Holly Visser of LMCU
CRC Founder Antonio Brown with Scott Callison & Holly Visser of LMCU


LinkedIn post about the 25 for 25 Campaign, aiming to raise $2.5M in 2.5 years for literacy. Lake Michigan Credit Union supports it.


Building a Community Around Literacy

This campaign isn’t just for large organizations. We’re relying on all community members to come together, whether individuals or corporate entities. Your contribution, big or small, can change a child’s life.


Ways to Participate:

  • Grassroots ($25): Perfect for individuals seeking to make an immediate impact.

  • Small Challenger ($250): Ideal for local businesses looking to give back.

  • Core Supporter ($2,500): Join the ranks of leaders like LMCU.

  • Game Changer ($25,000): Create new programs that leave a lasting impact on countless lives.

  • Literacy Legend ($250,000): Leave a legacy for generations of readers.


A United Effort to Rewrite the Future

This vision can only be realized with your help. By partnering in this campaign, we’re not just giving kids the tools to read—we’re unlocking worlds of opportunity and creating a legacy of education that impacts generations to come.

Imagine a community where every child has a library of books, a vibrant imagination, and the confidence to pursue their dreams. This is achievable when we unite as 250 partners, as businesses, and as individuals committed to literacy.

Will you join us in rewriting the story of education? Donate today or become a campaign partner to help us reach our goal of $2.5 million. Together, we can make literacy education a reality for all young readers.



A man cuts a child's hair while the child reads a book in a store. Text: "Honored & Thankful for our LMCU Gift!!"
Click the image or link to join 25 in 25 & become a Sponsor Today!


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